The best way to open a new barbershop

“We were brand new in the city. We needed clients. Somehow, direct mail attracted them to us, and we could not be happier with the results”.

Style is a barbershop in Cleveland that arrived in the middle of 2021. Because they were new in town, clients were not walking in or booking appointments. After sending their first direct mail campaign to offer their services, their booking agenda was full for the next 5 months. 

Direct Mail was the best way to let the community know about them, offer their services, and invite them to visit the place. Prospecting helped them to send postcards to the individuals close to their location. 

The barbershop sent postcards to the ones that supported them in the first place and offered the 50% OFF their haircut, through a QR code. The customers loved it.