Payton Jones’ team wanted to create a relationship with the donors for her campaign. They found direct mail marketing perfect to do that. They choose Mailfold because the system allowed them to send automatic postcards to anyone that became a donor.
Prospecting donors and voters
Mailfold prospecting allowed the campaign to go high level. They were able to target potential donors and voters in the State. Also, they tracked those campaigns through QR Codes and obtained many visitors to their website.
On the website, all the information was shown and the receivers were able to interact and ask questions to the candidate. She answered them and they were engaged with the content.