Direct Mail Marketing trends for 2022

Sending direct mail campaigns has been the trend for the last two years. Personalization, tracking, and environmental responsibility are the main topics that you might want to take a look at before sending a Direct Mail marketing campaign.

It is important to send the right content to your recipients and have a way to track their interaction with your postcards. Nobody likes to receive the same piece of content that the next-door neighbor is receiving. We all love to feel appreciated and different from others.

Here is where personalization takes place. Can you think about the feeling when you open a piece of mail that is specifically sent to you? That’s exactly how your customers will feel if you send them a personalized postcard, maybe with their name or city. Personalization is key to engaging your receivers with your content.

On the Mailfold design tool, you can personalize your postcard with your recipients’ first name, last name, full name, city, or state. Also, Mailfold allows you to send specific content to specific members of your mailing list. By using segmentation you can create lists with contacts that meet the criteria you want. This way you can segment the content you send.

Any time you send a postcard you should include a way to track the interaction your receivers have with it. It can be a Promo code, an in-store coupon, or a QR code that takes your customers to a specific landing page. Mailfold has an incredible tool to add a QR code to your postcards, you just need to have a URL to drive your receivers and make them do the specific action you want them to do. Another way to track them through Mailfold is by adding codes or special offers to your designs. This way your customers can use them.

The ultimate trend of this year is being environmentally responsible. Yes, postcards use quite of paper, but don’t worry. Mailfold has that covered for you. We partnered with Eden Reforestation Projects, and for every 10 postcards you send through Mailfold, we will plant 1 tree. We estimate that 1 tree creates 16,500 postcards. This means, that running a campaign with 16,500 postcards would result in 1,650 new trees planted.

Using direct mail marketing will take your business to the next level. Not only because you are sending postcards. It is because you are sending personalized content and are able to track your customers’ interaction with it. And the best part, you are leaving the planet better than you found it.

If you want to experiment with Mailfold yourself, start creating an account. It’s free.

On the other hand, if you want to know more about how it works, you can schedule a demo with any of our representatives. They will happily show you all the tools that Mailfold has that will take your business to the next level.

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