How to know if your business is ready to grow

At some point, before starting your company it must have crossed your mind how big can it be. To reach this point there are some things you need to consider. That is where the business lifecycle takes place.

The business lifecycle is a series of stages that help you understand the beginning and end of a business. This lifecycle consists on five stages: launch, growth, maturity, transition, and succession. These stages help business owners optimize growth and increase the value of their business. Let’s talk about each of them. 

First Stage – Launch

This is at the beginning of your business, where you get the name out there. In this stage, you already know what and how you are selling your services or products. And it is also important to have clear the specific market you want to target.  

Second Stage – Growth

After launching your business you can begin to start looking for opportunities to grow. Once your business has established a customer base and become known for a product or service, you can focus on different ways to increase your sales and operations.

Mailfold is here to help you move your business up in the lifecycle. The second stage can be the longest to dominate but we make that process easier than ever. You can share your products and services with your current clients and reach out to new ones a with prospecting.

Get ready to target specific audiences either individuals or businesses. Prospecting allows you to share your services in real-time anywhere in the United States. This way, your business will grow significantly.

Learn more about prospecting in our prospecting article.

Third Stage – Maturity

At this point, your company may hit a stage of maturity when it’s more stable and profitable. Brand recognition and a solid customer base have to be on the checklist. This will allow expanding the products and services you offer.

Fourth Stage – Transition

Once your business becomes well-known you may have the opportunity to work with much larger companies. At this stage, your long-term goals should be clearer.

Fifth Stage – Succession

The final stage of a business’s life cycle is when the owner decides to close, sell, bring in a successor to take over the company, or decides to keep a part of the it. This situation can happen for many reasons.

Now you know the stages of the business life cycle. With this in mind think of where your is business at. If you feel like you need a little push to get up these stages, we can help.

Mailfold is a direct mail marketing company focused on helping small business expand their services and reach out to specific targets. With the knowledge of these stages and us, your business will be growing in no time. 

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