In today’s world, it’s all about being mobile-friendly. Customers want to be able to access information quickly and easily, without having to type in a long URL or search for your website. That’s where QR codes come in. QR codes (or Quick Response codes) are those black-and-white squares that you’ve probably seen on everything from billboards to business cards. When customers scan your QR code with their smartphone, they’re taken directly to your website or a specific landing page.
Including a QR code in your direct mail campaign is a great way to make your marketing more interactive and engaging. Not only that, but it also allows you to track how many people are scanning your code and visiting your website. Here are a few more reasons why QR codes belong in your next direct mail campaign.
QR codes are free to generate, which means you can include them in your direct mail pieces without spending any extra money. All you need is a QR code generator like this one from HubSpot.
They’re easy to create
In just a few minutes, you can create a QR code and have it ready to include in your next direct mail piece. Simply use a QR code generator to create your code, and then download it or print it out so you can add it to your mailer.
They make your marketing more interactive
Customers can scan your QR code and be taken directly to your website or a landing page with more information about your product or service. This makes your marketing more interactive and engaging, which can help increase conversions. Plus, customers will appreciate the convenience of being able to access additional information without having to type in a long URL or search for your website.
You can track results
When you include a QR code in your direct mail campaign, you can track how many people are scanning the code and visiting your website by using Google Analytics or another tracking tool. This information can be valuable when determining the success of your campaign and making decisions about future campaigns.
QR codes offer a lot of benefits for businesses, especially when used as part of a direct mail campaign. They’re cost-effective and easy to create, and they make your marketing more interactive while also allowing you to track results. So if you’re not already using QR codes in your direct mail campaigns, now is the time to start.