Why is the prospecting tool important in your direct mail marketing campaign?

Small business owners always have something in mind, how to get more people to buy their products or services? It is not easy to get more clients, but, Mailfold has a fantastic tool, Prospecting, that will make this task easy and effective.

Prospecting clients is a crucial step when creating a direct mail marketing campaign. Before going to the prospecting tool, we have to define many topics for the campaign. First of all the message you are gonna send to your prospects. Make sure it is a message that catches their attention.

It is important to have a call to action for your receivers like downloading an ebook, going to a website, using a special discount or code, scanning a QR code, or any action you want them to do. Once you have defined the action, make sure to include it in your design.

On Mailfold you can design or upload your own design. Then you have to pick a mailing list, create a mailing list or create prospecting. This tool is very intuitive and easy to use. First of all, you have to decide who you want to target, individuals or businesses. After that, is time to enter the location of the prospects. You can enter zip, city, country, street, or state. The system automatically will show the number of records in that location, and the price of this database usage.

After selecting the geographic location of your prospects, you have to select the criteria you want to segment them with. You can select any of the options like contact age, marital status, household income, gender, etc.

Mailfold automatically will show you the number of records that meet your criteria. Then you can save this prospects list and run your campaign. This way you can send your postcards to anyone that meets your choices anywhere in the USA.

This powerful tool allows you to send your direct mail marketing campaigns to your specific prospects, without wasting time and money on people that might not be interested in your product.

If you want to know more about how to use Prospecting, plans or anything related to Mailfold, feel free to schedule a Demo. We will be happy to show you how it works.

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