It’s normal to think about a direct mail campaign as an old way to do marketing, but trust me, that doesn’t mean it is not effective. Direct mail campaigns have proven to have better results than other types of marketing campaigns.
Direct mail marketing has an average response of 9% for house lists and 4.9% for prospects lists, on the Response Rate Report by Data & Marketing Association. Also, it says that mailing postcards will give the highest response rate, 4.25%. On the other hand, dimensional mailers have 4% and catalog 3.9% percentage of response. And finally, letter-sized envelopes have a 3.5% of response, which is not bad at all.
When implementing a marketing campaign is important to count effectiveness. Direct mail marketing is more effective than email. Why? Even though an email marketing campaign is more affordable, it doesn’t bring the same results that Direct Mail does.
When you send an email campaign it can be easily ignored. But sending a direct mail can assure you at least a view or scan of the material you send to your audience.
Another study made by the United States Postal Service says that Direct Mail recipients purchased 28% more items and more money than people who didn’t get that piece of mail. That is specially related to a physical piece of content that is constantly reminding them about your brand.
Last but not least, is the return on investment. Direct mail has one of the best percentages of ROI in marketing investments, 29%, almost the same as social media marketing, 30% ROI.
With all of this information, there is no way you don’t want to include direct mail in your marketing efforts. Let me introduce you to Mailfold, the perfect alternative to send Direct Mail easy and smart. With this powerful tool, you can send mail to anyone in your database, anywhere in the USA.
Mailfold eases all the processes of sending direct mail, including prospecting and automation, to increase your chances of getting more clients and prospects. You can pick a postcard size, create or upload your design, add QR codes, and more.