You may ask yourself how to send mail pieces without getting ignored. It’s a valid question because so many people seem to disregard unsolicited mail. In this blog post, we will discuss some tips on how you can increase your chances of getting your mail pieces to read.
Make it personal
One way to increase your chances of getting your mail piece read is by making it personal. This can be done by addressing the recipient by name and including a personalized message. Another way to make your mail piece more personal is to have a photo of yourself or your company’s logo. This will help the recipient to put a face to the name and make the mail piece more relatable.
It’s also essential to ensure that your mail piece stands out from the rest. This can be done by using a unique envelope or postcard design. Making direct mail more personal and targeted are great ways to increase the likelihood it will be read.
Finally, you want to make sure that your mail piece is relevant to the recipient. This can be done by including information specific to their interests or needs. By following these tips, you will be on your way to increase the chances of your mail piece being read.
Other ways include:
– Handwriting the address instead of using a label or stamp
– Adding a P.S. to the letter
– Asking a question on the outside of the envelope
– Making an offer that expires soon
– Offering a freebie with purchase
– Including a coupon or discount code
– Mentioning a recent news event related to your product or service
– Having a friend or celebrity endorse your product or service
While direct mail can sometimes be disregarded, there are ways to increase the likelihood yours will be read. By making it personal, standing out, and relevant, you’ll have a better chance of success. What are some other direct mail tips you’ve found to be successful? Let us know in the comments below!